Self-framing of risky choice
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X. T. Wang
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Article
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2003
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John Wiley and Sons
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English
β 145 KB
π 1 views
## Abstract Previous research on framing effects has largely focused on how choice information framed by external sources influences the response of a decision maker. This research examined how decision makers framed choice options and how the hedonic tone of selfβframing influenced their risk pref