This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce
Electronic Commerce: Principles & Practice
โ Scribed by Bidgoli H.
- Year
- 2002
- Tongue
- English
- Leaves
- 520
- Edition
- 1st edition
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources.
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