๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Electronic Commerce: A Marriage of Management Information Systems and Marketing

โœ Scribed by George M. Zinkhan; Richard T. Watson

Book ID
110279769
Publisher
Springer
Year
1998
Weight
75 KB
Volume
3
Category
Article
ISSN
1382-3019

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A survey of the current status of Marketing Information Systems, Decision Support Systems, and Expert Systems was made In a group of U.S. firms. A questionnaire was first developed from an extensive review of the marketing and information systems literature. Major issues addressed were: (1) the le