Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

✍ Scribed by David W. Stewart

• Book ID: 117320163
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 161 KB
• Volume: 42
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(97)00067-2