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A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

✍ Scribed by Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G.


Book ID
125358303
Publisher
Springer
Year
2013
Tongue
English
Weight
478 KB
Volume
37
Category
Article
ISSN
0168-7034

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