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Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

✍ Scribed by Eva A. van Reijmersdal; Esther Rozendaal; Moniek Buijzen


Book ID
113663214
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
258 KB
Volume
26
Category
Article
ISSN
1094-9968

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