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The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses

✍ Scribed by Eva A. van Reijmersdal; Jeroen Jansz; Oscar Peters; Guda van Noort

Book ID: 113530745
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 262 KB
Volume: 26
Category: Article
ISSN: 0747-5632
DOI: 10.1016/j.chb.2010.07.006

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