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Effects of co-creation claim on consumer brand perceptions and behavioural intentions

✍ Scribed by van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels

Book ID
121714089
Publisher
John Wiley and Sons
Year
2014
Tongue
English
Weight
608 KB
Volume
38
Category
Article
ISSN
1470-6423

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## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly