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Effects of attribute framing on cognitive processing and evaluation

✍ Scribed by Bård Kuvaas; Marcus Selart

Book ID
113829575
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
326 KB
Volume
95
Category
Article
ISSN
0749-5978

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## Abstract Most studies of the effects of framing decision alternatives either positively or negatively have focused on planned, intentional evaluations of those alternatives. To better understand these effects, we broadened the range of investigation to focus on the kinds of incidental evaluation