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Decision framing: moderating effects of individual differences and cognitive processing

โœ Scribed by Andrew F. Simon; N. S. Fagley; Jennifer G. Halleran


Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
201 KB
Volume
17
Category
Article
ISSN
0894-3257

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Perhaps the most fundamental principle of decision theory is that more money is preferred to less: the principle of desired wealth. Based on this and other principles such as reference dependence and loss aversion, researchers have derived and demonstrated mental accounting (MA) rules for multiple o