Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing

✍ Scribed by Choi, Sunmee; Kim, Sooyeon

• Book ID: 120021819
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 351 KB
• Volume: 32
• Category: Article
• ISSN: 0278-4319
• DOI: 10.1016/j.ijhm.2012.06.003