Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards

✍ Scribed by Hean Tat Keh; Yih Hwai Lee

• Book ID: 113752201
• Publisher: Elsevier Science
• Year: 2006
• Tongue: English
• Weight: 283 KB
• Volume: 82
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2006.02.004