Effective Advertising and PR

✍ Scribed by Alison Corke (auth.)

• Publisher: Macmillan Education UK
• Year: 1985
• Tongue: English
• Leaves: 129
• Series: Pan Breakthrough Books
• Category: Library

✦ Table of Contents

Front Matter....Pages i-vi
General introduction....Pages 1-24
The set up....Pages 25-35
The major media....Pages 36-61
Public relations....Pages 62-73
Sales promotion....Pages 74-81
Advertising and the law....Pages 82-96
Planning and evaluation....Pages 97-109
Conclusion and glossary....Pages 110-120
Back Matter....Pages 121-122

✦ Subjects

Marketing; Corporate Communication/Public Relations