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Effect of Explicit and Implicit Instruction on Free Written Response Task Performance

✍ Scribed by Sible Andringa; Kees de Glopper; Hilde Hacquebord


Book ID
111041204
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
242 KB
Volume
61
Category
Article
ISSN
0023-8333

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## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio