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Effect of cooperative advertising policy for two layer supply chain

✍ Scribed by Roy, Arpita; Sana, Shib Sankar; Chaudhuri, Kripasindhu


Book ID
126976336
Publisher
Informa UK (Taylor & Francis)
Year
2014
Tongue
English
Weight
426 KB
Volume
10
Category
Article
ISSN
1750-9653

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πŸ“œ SIMILAR VOLUMES


RETRACTED: Supply chain coordination mod
✍ Sheng-Dong Wang; Yong-Wu Zhou πŸ“‚ Article πŸ“… 2010 πŸ› Elsevier Science 🌐 English βš– 339 KB

This paper discusses production and order as well as advertising coordination issues in a single-manufacturer single-buyer supply chain, where the manufacturer sells a newsvendor-type product through the buyer who faces a random demand depending on advertising expenditure. Before the start of the se