RETRACTED: Supply chain coordination mod
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Sheng-Dong Wang; Yong-Wu Zhou
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Article
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2010
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Elsevier Science
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English
⚖ 339 KB
This paper discusses production and order as well as advertising coordination issues in a single-manufacturer single-buyer supply chain, where the manufacturer sells a newsvendor-type product through the buyer who faces a random demand depending on advertising expenditure. Before the start of the se