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Effect of context on the plasticity of cognitive activity

✍ Scribed by E. A. Kostandov


Book ID
110192533
Publisher
SP MAIK Nauka/Interperiodica
Year
2010
Tongue
English
Weight
138 KB
Volume
36
Category
Article
ISSN
0362-1197

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Context Effects of Radio Programming on
✍ CLAIRE E. NORRIS; ANDREW M. COLMAN πŸ“‚ Article πŸ“… 1996 πŸ› John Wiley and Sons 🌐 English βš– 938 KB

This experiment tested the hypothesis that the involvement, entertainment and enjoyment properties of radio programmes would be related to memory for the accompanying advertisements and attitudes towards them. Ninety-three subjects listened to one of three radio programmes (a phone-in, a chart show,