Conducting business in the Philippines:
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Michael L. Pettus; J. Mark Munoz
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Article
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2008
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Wiley (John Wiley & Sons)
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English
β 106 KB
π 1 views
## Abstract Development of international markets is crucial for firm growth. As world trade has expanded rapidly in recent years, strategic international expansion has become increasingly important. Michael Porter's Determinates of International Country Attractiveness model (βdiamondβ) has been the