✦ LIBER ✦

Conducting business in the Philippines: The case of FedEx

✍ Scribed by Michael L. Pettus; J. Mark Munoz

Publisher: Wiley (John Wiley & Sons)
Year: 2008
Tongue: English
Weight: 106 KB
Volume: 27
Category: Article
ISSN: 1932-2054
DOI: 10.1002/joe.20204

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✦ Synopsis

Abstract

Development of international markets is crucial for firm growth. As world trade has expanded rapidly in recent years, strategic international expansion has become increasingly important. Michael Porter's Determinates of International Country Attractiveness model (“diamond”) has been the standard used to determine “where” firms should expand internationally. These determinants include (1) demand conditions, (2) related and supporting industries, (3) strategy, structure, and rivalry, and (4) factor conditions. Aside from the issue of “where” firms should expand, thinking through “how” firms should develop international positions is equally important in a successful expansion. This paper uses the resource‐based view of the firm to explain “how” firms should develop international markets and utilizes FedEx's expansion in the Philippines as an example. © 2008 Wiley Periodicals, Inc.

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