## Abstract Research into consumer responses to event sponsorships has grown in recent years. However, the effects of consumer knowledge on sponsorship response have received little consideration. Consumers' event knowledge is examined to determine whether experts and novices differ in information
Editorial: The passionate embrace—consumer response to sponsorship
✍ Scribed by Tony Meenaghan; Paul O'Sullivan
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 61 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
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