E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies

✍ Scribed by David R. Low

• Publisher: IGI Global snippet
• Year: 2011
• Tongue: English
• Leaves: 331
• Edition: 1
• Category: Library

✦ Synopsis

The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

✦ Table of Contents

Title......Page 2
Copyright Page......Page 3
Editorial Advisory Board......Page 4
Table of Contents......Page 5
Detailed Table of Contents......Page 8
Forward......Page 15
Preface......Page 17
Section 1......Page 24
Service-Dominant Logic Foundations of E-Novation......Page 26
E-Marketplaces......Page 41
A Business Model Framework for Second Life......Page 59
Section 2......Page 73
Defining E-Novation......Page 74
Defining E-Novation in Action......Page 83
Section 3......Page 100
Service-Dominant Logic......Page 101
E-Novation Collaboration......Page 117
Online Branding......Page 147
E-Novation Curriculum (Communication and Education)......Page 168
E-Novation Customer Relationship Management......Page 187
E-Novation Deployment......Page 208
Section 4......Page 221
E-Novation and Start-Up Companies......Page 222
E-Novation in Large Corporations......Page 235
E-Novation Program Office and Roadmap......Page 263
Section 5......Page 277
Next Generation Collaborative Information Platforms......Page 278
Compilation of References......Page 299
About the Contributors......Page 321
Index......Page 327