Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)
✍ Scribed by Dave Chaffey
- Publisher
- Prentice Hall
- Year
- 2010
- Tongue
- English
- Leaves
- 798
- Edition
- 4th
- Category
- Library
No coin nor oath required. For personal study only.
✦ Synopsis
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
✦ Subjects
Финансово-экономические дисциплины;Торговое дело;Электронная коммерция;
📜 SIMILAR VOLUMES
<P>Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for it
This book is a hands-on, real-world guide to building and implementing a robust Oracle E-Business Suite System using the new Release, EBS 12.2. It explains the rationale for using an Oracle E-business suite environment in a business enterprise and covers the major technology stack changes from EBS v