This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for it
Digital business and E-commerce management : strategy, implementation and practice
โ Scribed by Chaffey, Dave
- Publisher
- Pearson Education Limited
- Year
- 2015
- Tongue
- English
- Leaves
- 714
- Edition
- 6th
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Subjects
BUSINESS et ECONOMICS / Industrial Management;BUSINESS et ECONOMICS / Management;BUSINESS et ECONOMICS / Management Science;BUSINESS et ECONOMICS / Organizational Behavior;Business enterprises / Computer networks;Electronic commerce
๐ SIMILAR VOLUMES
<P>Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.