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Dynamic pricing: when to entice brand switching and when to reward consumer loyalty

✍ Scribed by Yongmin Chen; Jason Pearcy

Book ID: 118080021
Publisher: The RAND Corporation
Year: 2010
Tongue: English
Weight: 126 KB
Volume: 41
Category: Article
ISSN: 0741-6261
DOI: 10.1111/j.1756-2171.2010.00116.x

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