✦ LIBER ✦
When communication challenges brand associations: a framework for understanding consumer responses to brand image incongruity
✍ Scribed by Henrik Sjödin; Fredrik Törn
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 115 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.44
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