Dual branding: how corporate names add value

✍ Scribed by Saunders, John; Guoqun, Fu

• Book ID: 125855259
• Publisher: Emerald Group Publishing Limited
• Year: 1997
• Tongue: English
• Weight: 34 KB
• Volume: 6
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610429710160020