Dual branding: how corporate names add value

✍ Scribed by Saunders, John; Guoqun, Fu

• Book ID: 121295406
• Publisher: Emerald Group Publishing Limited
• Year: 1996
• Tongue: English
• Weight: 41 KB
• Volume: 14
• Category: Article
• ISSN: 0263-4503
• DOI: 10.1108/02634509610152682