Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework

✍ Scribed by Muk, Alexander; Chung, Christina

• Book ID: 125550514
• Publisher: Informa UK (Taylor & Francis)
• Year: 2014
• Tongue: English
• Weight: 145 KB
• Volume: 14
• Category: Article
• ISSN: 1525-2019
• DOI: 10.1080/15252019.2014.880828