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Drivers of Brand Extension Success: What Really Matters for Luxury Brands

✍ Scribed by Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes; Woisetschläger, David M.


Book ID
120522913
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
562 KB
Volume
30
Category
Article
ISSN
0742-6046

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