✦ LIBER ✦
Understanding brand equity for successful brand extension: Dennis A. Pitts and Lea Prevel Katsanis, Journal of Consumer Marketing (1995, Number 4), pp. 51–64 (GPL)
- Book ID
- 116151310
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 273 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0737-6782
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