𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Donor management: social marketing, maintenance and trust

✍ Scribed by C. Tan


Book ID
111414211
Publisher
Blackwell Publishing
Year
2009
Weight
67 KB
Volume
4
Category
Article
ISSN
1751-2816

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Trust and concern in consumers’ percepti
✍ George R. Milne; MarΓ­a-Eugenia Boza πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 256 KB πŸ‘ 2 views

## A C T This research examines two constructs, consumers' trust and concern, in information management practices. The authors present empirical evidence from a national consumer survey that suggests improving trust and reducing concerns are two distinct approaches to managing consumer information