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Doing Business in India

✍ Scribed by Rajesh Kumar, Anand Sethi

Publisher
Palgrave Macmillan
Year
2005
Tongue
English
Leaves
175
Edition
First Edition
Category
Library
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✦ Synopsis

This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

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