Does consumers' personal involvement have an influence on store brand buying proneness?

✍ Scribed by Gendel-Guterman, Hanna; Levy, Shalom

• Book ID: 125529331
• Publisher: Emerald Group Publishing Limited
• Year: 2013
• Tongue: English
• Weight: 194 KB
• Volume: 30
• Category: Article
• ISSN: 0736-3761
• DOI: 10.1108/JCM-06-2013-0582