Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty

✍ Scribed by Singh, Jatinder J. (author);Iglesias, Oriol (author);Batista-Foguet, Joan Manel (author)

• Book ID: 118796941
• Publisher: Springer
• Year: 2012
• Tongue: English
• Weight: 252 KB
• Volume: 111
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-012-1216-7