Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets

✍ Scribed by Ulrich Kaiser; Minjae Song

• Book ID: 116557017
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 448 KB
• Volume: 27
• Category: Article
• ISSN: 0167-7187
• DOI: 10.1016/j.ijindorg.2008.09.003