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Do logistics and marketing understand each other? An empirical investigation of the interface activities between logistics and marketing

✍ Scribed by Lynch, J.; Whicker, L.


Book ID
126977953
Publisher
Taylor and Francis Group
Year
2008
Tongue
English
Weight
149 KB
Volume
11
Category
Article
ISSN
1367-5567

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✍ Darin W. White; Clovis F. Simas πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 113 KB

## Abstract Will the same marketing tools and strategies used in the for‐profit world of business work in a church environment? George Barna, America's most well recognized and respected authority on business and religion has spent the last 20 years writing over a dozen books attempting to convince