Do family SME managers value marketing capabilities' contribution to firm performance?

✍ Scribed by Camra‐Fierro, Jesus; Pérez‐Cabañero, Carmen; González‐Cruz, Tomás; Cruz‐Ros, Sonia

• Book ID: 121650927
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 289 KB
• Volume: 30
• Category: Article
• ISSN: 0263-4503
• DOI: 10.1108/02634501211211948