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Do consumer perceptions matter in measuring choice variety and variety seeking?

✍ Scribed by Desai, Kalpesh Kaushik; Trivedi, Minakshi

Book ID
121749432
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
259 KB
Volume
67
Category
Article
ISSN
0148-2963

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## ABSTRACT Even satisfied consumers frequently do not come back, which challenges loyalty theory and marketing practice. It is reasoned that variety‐seeking tendencies will significantly affect short‐term revisit intentions, whereas satisfaction and regret will mostly determine long‐term revisit i