Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

✍ Scribed by Marko Grünhagen; Rajiv P. Dant; Mingxia Zhu

• Book ID: 117961953
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 141 KB
• Volume: 50
• Category: Article
• ISSN: 0447-2778
• DOI: 10.1111/j.1540-627x.2012.00368.x