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Distribution Channel Choice of New Entrepreneurial Ventures

✍ Scribed by Malte Brettel; Andreas Engelen; Thomas Müller; Oliver Schilke

Book ID
109180267
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
154 KB
Volume
35
Category
Article
ISSN
1042-2587

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Distribution Channel Choice of New Entre
Distribution Channel Choice of New Entrepreneurial Ventures
✍ Malte Brettel; Andreas Engelen; Thomas Müller; Oliver Schilke 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 154 KB

This study provides a comprehensive analysis of distribution channel choices of new entrepreneurial ventures (NEVs). First, factors that influence NEVs’ choice of distribution channels are examined. Second, performance consequences of those choices are investigated. A research model drawing from tra