Discussing Brand Information on Social Networking Sites: Implications for Global Brand Marketing

✍ Scribed by Tsai, Shu-pei

• Book ID: 127361055
• Publisher: Lawrence Erlbaum Associates, Inc.
• Year: 2013
• Tongue: English
• Weight: 411 KB
• Volume: 23
• Category: Article
• ISSN: 1091-9392
• DOI: 10.1080/10919392.2013.837794