Direct marketing managers in UK charitable organisations

✍ Scribed by Roger Bennett; Helen Gabriel

• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 978 KB
• Volume: 3
• Category: Article
• ISSN: 1465-4520
• DOI: 10.1002/nvsm.6090030208

✦ Synopsis

recent research has focused on charity marketing and, in particulac the impacts of various forms of advertising imagery on the effectiveness of charity marketing campaigns. Roger's past career has included ten years in management consultancx plus periods in the mining and engineering industries and with a leading UK commercial bank.

Helen Gabriel worked in the National Health Service which included several years as a ward sister at Ealing General Hospital, following which she completed a BA in Business Studies at London Guildhall University where she is at present employed as a research assistant in the Department of Business Studies. Helen is currently engaged on projects involving the sponsorship of schools by commercial organisations and the marketing methods of charities concerned with eating disorders.