Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics

✍ Scribed by Kishore Gopalakrishna Pillai; V. Kumar

• Book ID: 113752392
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 328 KB
• Volume: 88
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2011.03.002