Different Thinking: Creative Strategies for Developing the Innovative Business

✍ Scribed by Anja Foerster, Peter Kreuz

• Publisher: Kogan Page
• Year: 2007
• Tongue: English
• Leaves: 209
• Edition: illustrated edition
• Category: Library

✦ Synopsis

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

✦ Table of Contents

Contents......Page 7
Introduction......Page 9
1 Different thinking: strategy......Page 17
The 360° view: glean inspiration from other industries......Page 20
Dead centre: get out of those middle-of-themarket segments – fast!......Page 35
Travel light: cut the ballast......Page 50
2 Different thinking: markets......Page 57
Out of the box: create completely new markets......Page 59
Maxi size and mini size: place no geographical limits on your success......Page 77
Mix it! Conquer new markets with innovative combinations......Page 85
Quasi-monopolies: be the champion; create a temporary monopoly in your market......Page 92
3 Different thinking: products......Page 103
Product DNA: question existing product concepts......Page 104
Design matters: design as a competitive factor......Page 117
Experience inside: create an experience, trigger emotions......Page 131
Easy Inc: offer clarity, cut out the frills to make your product irresistible......Page 142
4 Different thinking: price......Page 153
Price DNA: question the established price models......Page 157
Price polarization: send your prices skyrocketing or plummeting – and win......Page 166
Pricing in-between. Be smart – position yourself in the middle of the market......Page 175
The Rockefeller Principle: give away the lamp and sell the oil......Page 182
Personalized price: let the customer set the price......Page 185
Free price: offer freebies to your customers and let others foot the bill......Page 192
Off you go!......Page 197
References and further reading......Page 199
Index......Page 201