Different thinking : creative strategies for developing the innovative business

✍ Scribed by Anja Foerster; Peter Kreuz

Publisher: Kogan Page
Year: 2007
Tongue: English
Leaves: 208
Series: Gale virtual reference library
Category: Library

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✦ Synopsis

Demonstrates how companies can think creatively when producing new products and services for their customers.

✦ Table of Contents

Content: Different thinking : strategy --
Different thinking : markets --
Different thinking : products --
Different thinking : price.
Abstract: Demonstrates how companies can think creatively when producing new products and services for their customers

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