Understanding the role of retail store s
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Aron O'Cass; Debra Grace
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Article
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2008
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John Wiley and Sons
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English
β 136 KB
## Abstract The relationships among a consumer's service experience, the servicescape, and perceived value for the money spent on the service are important theoretical as well as practical issues. Little effort has, however, been devoted to understanding these in the context of the effects of consu