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Development and validation of the consumer disillusionment toward marketing activity scale

✍ Scribed by Simon J. Pervan; Brett A. S. Martin

Book ID
112015915
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
121 KB
Volume
11
Category
Article
ISSN
1472-0817

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Development and validation of the active
Development and validation of the active empathetic listening scale
✍ Tanya Drollinger; Lucette B. Comer; Patricia T. Warrington πŸ“‚ Article πŸ“… 2005 πŸ› John Wiley and Sons 🌐 English βš– 175 KB

This article presents a scale to measure active empathetic listening (AEL) of salespeople. AEL is defined as a form of listening practiced by salespeople in which traditional active listening is combined with empathy to achieve a higher form of listening. The AEL scale is composed of three dimension