New service development: areas for explo
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Larry J. Menor; Mohan V. Tatikonda; Scott E. Sampson
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Article
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2002
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Elsevier Science
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English
β 429 KB
## Abstract The management of new service development (NSD) has become an important competitive concern in many service industries. However, NSD remains among the least studied and understood topics in the service management literature. As a result, our current understanding of the critical resourc