๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Developing marketing strategies for transnational service operations

โœ Scribed by Lovelock, Christopher H.


Book ID
118267513
Publisher
Emerald Group Publishing Limited
Year
1999
Tongue
English
Weight
113 KB
Volume
13
Category
Article
ISSN
0887-6045

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Service design and operations strategy f
โœ Madeleine E Pullman; Rohit Verma; John C Goodale ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 126 KB

## Abstract Businesses that service multicultural customer segments face unique challenges in developing the appropriate service strategy. While the strategic implications of expanding services from a domestic market to an international location have been well documented, multicultural customer seg