๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Developing marketing strategies for transnational service operations

โœ Scribed by Lovelock, Christopher H.

Book ID
118267513
Publisher
Emerald Group Publishing Limited
Year
1999
Tongue
English
Weight
113 KB
Volume
13
Category
Article
ISSN
0887-6045

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## Abstract Businesses that service multicultural customer segments face unique challenges in developing the appropriate service strategy. While the strategic implications of expanding services from a domestic market to an international location have been well documented, multicultural customer seg