✦ LIBER ✦

Developing and evaluating a reliable measure of user engagement

✍ Scribed by Heather L. O'Brien; Elaine G. Toms; E. Kevin Kelloway; Elizabeth Kelley

Publisher: Wiley (John Wiley & Sons)
Year: 2009
Tongue: English
Weight: 125 KB
Volume: 45
Category: Article
ISSN: 0044-7870
DOI: 10.1002/meet.2008.1450450258

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Increased emphasis on user experiences with technology demonstrates that systems must be not only usable, but engaging. Engagement, defined as a quality of user experience, is a multidimensional construct characterized by aesthetic appeal, novelty, perceived challenge, feedback and control, attention, motivation, and affect. To measure engagement, we developed a multidimensional instrument and surveyed 440 online shoppers to assess its reliability and construct validity. Results of exploratory factor analysis showed that engagement is comprised of six distinct factors: perceived usability, aesthetics, focused attention, involvement, novelty, and endurability.

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